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Depreciation

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Depreciation - an allowance made in a balance sheet for wear and tear; a measure of the loss of value of a fixed asset because of use or obsolescence.

 


Depreciation - The ability to automatically lower a lead score due to inactivity, status change, or any other attribute that signifies a decrease in the level of interest - sometimes known as Lead Degradation and Score Decay ...

Fixed Assets such as a manufacturing plant have a useful life of more than one year and are counted on to help the company generate profits. Depreciation is also shown under the Fixed Assets heading.

Other fixed costs, that are not sunk (rent, depreciation on equipment etc.) should be factored in when making pricing decisions in the future, since these are ongoing costs to the company.

See also: Marketing, Market, Customer, Product, Consumer

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