Designated Market Area (DMA) - A term used by Nielsen Media Research to identify an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA's in the U.S.
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Designated Market Area (DMA)
Represents an exclusive geographic area of counties in which the home market stations are estimated to have the largest quarter-hour audience share (as defined by Nielsen).
designated market area (DMA) - The geographic areas used by the Nielsen Station Index in measuring audience size. DMA's are nonoverlapping areas consisting of groups of counties from which stations attract their viewers.
DMA
Designated market area: The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities.
Designated market area (DMA) A geographic designation, used by A.C. Nielsen, that specifies which counties fall into a specific television market. See also, Area of dominant influence.
Media Marketing Areas:
Defines the television audiences thanks to sampling. Can be called ADI (Areas of Dominant Influence) or DMA (Designated Market Areas).
Geo-targeting is a sponsored search campaign feature that allows advertisers to restrict ad distribution only to users with an IP address registered at an Internet Service Provider (ISP) with addresses assigned to a Designated Market Area (DMA), ...
(ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; similar to Nielsen's Designated Market Area.
 See also: Market, Rough, Service, Market area, Target
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