Desire - Have you seen the commercials wherein you just have to get out of your house and get the product? Perhaps a car, an ice cream or a house. The same has to be done by the sales person in personal selling.
Desire Competitors - all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Desk Jobber - see Drop Shipper.
Desk Research - see Secondary Research.
Desire: The thing advertisers try to induce in the audience.
Dial it up: increase in measurement of artwork size, colour, or elements within the artwork. EG Let's dial up the red in the background ...
Action in exactly that sequence.
This means that your sales copy first has to grab the reader's Attention, usually done by a impinging headline .
The desired price at which a marketer seeks to sell their product can impact how they choose to distribute.
The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.
the desire of humans for safety, shelter, security and warmth, see Maslow's hierarchy of needs
safety recall ...
D = desire
A = action
The desired action you want a visitor to take on your site. Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer (research results, a video or a tool), ...
A want is a desire for a specific product or service to satisfy the underlying need.
Snob effect: Desire to buy something nobody else has; preference for buying increases with rarity or scarcity.
Bandwagon effect: Desire to buy something everybody else is buying; preference for buying increases with perceived popularity.
Demand is the desire for a product at the market price: supply is the quantity available at that price.
objectives The desired or needed result to be achieved by a specific time. An objective is broader than a goal, and one objective can be broken down into a number of specific goals.
AIDA (Acronym) Attention, Interest, Desire, Action: model of the stages of consumer reaction to advertising. Aided Awareness Extent to which an attribute is recognised by its target after informants are given a stimulus as an aid to memory.
MAND Money, Authority, Need and Desire -- the requisites of a qualified lead. Market Penetration The percentage of buyers you have as compared with the total households or businesses in the area you have selected as your market.
Some search engines (most notably, Google) use anchor text as an off-page factor in determining a site's ranking, so it is best to have your desired search terms as anchor text if possible.
Collectibles A type of premium that consumers may desire to have as a part of a greater collection of similar goods. Color proof An early full-color print of a finished advertisement, used to evaluate the ad's final appearance.
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy. To inform of a new development, persuade or remind.
Currently, the desire to avoid aiding the enemy may result in laws that make it more difficult for American firms to export goods to other countries.
All strategies, tactics and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.
A term for camera-ready paste-up of artwork.
com and you will submit a news release that has your desired key-phrase in the title to gain a key-phrase advantage. Choose the phrase carefully.
Lisa knows that at the heart of all technological advancement lies a true desire for deeper and more effective communication.
A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase.
The web allows us to match producers' desire for economies of scale, and consumers' desire for variety of choice to satisfy a set of needs.
A conversion is a desired client or customer action and is one measure of the success of a web site or advertising program. Successful conversions can be either online or offline.
Incentive Marketing A program designed to incent specific behavior to achieve desired results. Incentive programs are typically used to motivate employees, customers, sales reps, resellers, etc. Incentive More.
Conversion Rate - The number of visitors who convert (take a desired action at your site) after clicking through on your ad, divided by the total number of click-throughs to your site for that ad.
Quota Sample - A sample in which desired sample size or quotas are established for various universe subclasses (controls).
The number of visitors who convert (take a desired action at your site) after clicking through on your ad, divided by the total number of click-throughs to your site for that ad.
CRO: Acronym that stands for Conversion Rate Optimization includes testing various aspects of a website to improve the rate at which website visitors perform some desired action prior to leaving a website.
PageRank is the most intense point of focus, speculation, observation, and desire in the Webmaster and optimization communities. More than any other single marketing factor, PageRank has the power to determine a site's visibility.
If desired, add pricing information beside each photo. Size the text until it fits neatly beside the photo, but does not overshadow the image.
Conversion Rate: The number of visitors who completed the desired action. For example: signing up for news letter, buying your product, downloading a trial version of a software, etc.
Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts:
1. Create attention;
2. Generate interest;
3. Develop desire;
4. Initiate action.
Copywriting is the art and science of persuading people to take a desired action. Certain keywords are triggers for people to take action.
For Web sites, the conversion rate is the number of visitors who took the desired action divided by the total number of visitors in a given time period (typically, per month).
The process by which a website visitor completes a process that is desired by the website owner. In B2C (Business-to-Consumer) sites, a conversion is typically an online sale.
The process of discovering and then communicating the desired brand image.
The marketer (a company like Procter and Gamble) offers goods and services desired by the market (the pool of potential customers). In return, the market (the customer) gives back something of value to the marketer, generally money.
Esteem Needs - the desire to feel important in the eyes of others.
Evaluative Criteria - features of a supplier, product, etc. considered by a buyer when choosing between alternatives; evaluative criteria may be objective or subjective.
Attention, Interest, Desire, Action. The four standard steps of direct marketing.
The art of using traffic and sales statistics to understand user behaviour and improve the performance of your site ...
Attention, Interest, Desire, Conviction, Action: a model describing the engagement model that marketing communication is intended to initiate in the mind of a prospective customer.
Ambient Media ...
Here are a few common example desired goals
a product sale
completing a lead form
a phone call
capturing an email
filling out a survey
getting a person to pay attention to you
getting feedback ...
A-I-D-A: Shorthand for Attention, Interest, Desire, Action (the four key components of direct marketing copy).
BRC: Business Reply Card. A postage-paid costcard used to place an order, ask about a product, or request additional information.
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
A mathematical formula used to determine the value of a page when compared against others.
Iceberg Principle: It is a psychological concept suggesting human personality is similar to an iceberg, with innate desires hidden deep down under the surface.
AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
Landing Page ...
The cards are disseminated to the desired respondent universe with instructions that by calling the phone number printed on the card and completing the survey, the respondent will be given the activation number for the free phone minutes.
Interest: stimulate an individual's interest by highlighting advantages and benefits
Desire: convince customers that they want/need/desire the product/service
Action: direct consumers into taking an action or purchasing ...
How easy it is for customers to perform the desired actions.
The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates.
Usage Data ...
AIDAS: "Attention, Interest, Desire, Action, Satisfaction" - elements of a sales campaign that establishes and sustains the prospect's momentum from initial contact up to and beyond the "close".
The percentage of visitors to a website that perform a desired action, such as making a purchase or filling out a form. For example, if 30 visitors out of 100 subscribe to a newsletter, the conversion rate is expressed as 30%.
to the top
Attention, Interest, Desire, Action: a model describing the process that advertising or promotion is intended to initiate in the mind of a prospective customer.
Sampling Formula: A formula based on the desired number of completes, the incidence, the acceptance, and the type of sample that Decision Analyst uses to calculate the number of sample records needed for a survey.
Attention, Interest, Desire, Action - the stages of the original sales / purchase funnel
Communication via media which surround us in everyday life ...
The percentage of desired actions (sale, lead, etc.) divided by the number of clicks on the ad. For example, 10 sales from 100 clicks would yield a 10% conversion rate.
Conversion rate - the percentage of visitors who take a desired action prompted by a message
Cookie - the information that is stored on a website visitor's computer by a website so preferences are remembered on future requests ...
Double or Verified Opt-in - The process of having subscribers confirm their desire to receive your information by clicking on a confirmation link sent to them via email.
Cost-Plus Pricing Occurs when a retailer adds its costs to desired profit margins to derive selling prices.
Credit Management Involves the policies and practices retailers follow in receiving payments from their customers.
T (Back to Top)
The audience most desired by advertisers in terms of potential product/service usage and revenue potential.
An estimate of the number of households that have one or more television sets.
See also: Market, Marketing, Service, Services, Company