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Marketing & Web  Designated market area  Desk research

Desire - Have you seen the commercials wherein you just have to get out of your house and get the product? Perhaps a car, an ice cream or a house. The same has to be done by the sales person in personal selling.

Desire Competitors - all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Desk Jobber - see Drop Shipper.
Desk Research - see Secondary Research.

Desire: The thing advertisers try to induce in the audience.
Dial it up: increase in measurement of artwork size, colour, or elements within the artwork. EG Let's dial up the red in the background ...

The Desire for Useful Information
What's the big secret here? There is no secret. The success of the site taps into a rock-solid foundation of the web: the desire for useful information.

Desire and
Action in exactly that sequence.
This means that your sales copy first has to grab the reader's Attention, usually done by a impinging headline .

The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

The desired action you want a visitor to take on your site. Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer (research results, a video or a tool), ...

A want is a desire for a specific product or service to satisfy the underlying need.
Search tutor2u...

Demand is the desire for a product at the market price, whereas supply is the quantity available at that price at any given time. Demand and supply this term used by marketing consultants or economists.

objectives The desired or needed result to be achieved by a specific time. An objective is broader than a goal, and one objective can be broken down into a number of specific goals.

(1) D, Because it desires that company expenditures contribute to profits
(2) C, A percentage
(3) D, All of the above
(4) D, 19% ...

A link which does not lead to the desired location. Links may
Browser: Client used to view the world wide web. The most popular browsers are Microsoft's Internet Explorer,
Cache: Copy of a web page stored by a search engine.

MAND Money, Authority, Need and Desire -- the requisites of a qualified lead. Market Penetration The percentage of buyers you have as compared with the total households or businesses in the area you have selected as your market.

Collectibles A type of premium that consumers may desire to have as a part of a greater collection of similar goods. Color proof An early full-color print of a finished advertisement, used to evaluate the ad's final appearance.

AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy. To inform of a new development, persuade or remind.

Currently, the desire to avoid aiding the enemy may result in laws that make it more difficult for American firms to export goods to other countries.

All strategies, tactics and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.
A term for camera-ready paste-up of artwork.

Lisa knows that at the heart of all technological advancement lies a true desire for deeper and more effective communication.

A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase.

The web allows us to match producers' desire for economies of scale, and consumers' desire for variety of choice to satisfy a set of needs.

A conversion is a desired client or customer action and is one measure of the success of a web site or advertising program. Successful conversions can be either online or offline.

Incentive Marketing A program designed to incent specific behavior to achieve desired results. Incentive programs are typically used to motivate employees, customers, sales reps, resellers, etc. Incentive More.

Conversion Rate - The number of visitors who convert (take a desired action at your site) after clicking through on your ad, divided by the total number of click-throughs to your site for that ad.

Quota Sample - A sample in which desired sample size or quotas are established for various universe subclasses (controls).

The Internet has created new challenges and opportunities for anyone who desires to deliver information to readers.

The number of visitors who convert (take a desired action at your site) after clicking through on your ad, divided by the total number of click-throughs to your site for that ad.

As quoted by the Associated Press, Overture spokesperson Jennifer Stephens attributed the casino ban to a "lack of clarity in the current environment" and a desire to conform with its parent company's policies.

CRO: Acronym that stands for Conversion Rate Optimization includes testing various aspects of a website to improve the rate at which website visitors perform some desired action prior to leaving a website.

PageRank is the most intense point of focus, speculation, observation, and desire in the Webmaster and optimization communities. More than any other single marketing factor, PageRank has the power to determine a site's visibility.

Conversion Rate: The number of visitors who completed the desired action. For example: signing up for news letter, buying your product, downloading a trial version of a software, etc.

Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts:
1. Create attention;
2. Generate interest;
3. Develop desire;
4. Initiate action.

For Web sites, the conversion rate is the number of visitors who took the desired action divided by the total number of visitors in a given time period (typically, per month).

The process by which a website visitor completes a process that is desired by the website owner. In B2C (Business-to-Consumer) sites, a conversion is typically an online sale.

The process of discovering and then communicating the desired brand image.

Esteem Needs - the desire to feel important in the eyes of others.
Evaluative Criteria - features of a supplier, product, etc. considered by a buyer when choosing between alternatives; evaluative criteria may be objective or subjective.

The marketer (a company like Procter and Gamble) offers goods and services desired by the market (the pool of potential customers). In return, the market (the customer) gives back something of value to the marketer, generally money.

Attention, Interest, Desire, Action. The four standard steps of direct marketing.
The art of using traffic and sales statistics to understand user behaviour and improve the performance of your site ...

Attention, Interest, Desire, Conviction, Action: a model describing the engagement model that marketing communication is intended to initiate in the mind of a prospective customer.
Ambient Media ...

Here are a few common example desired goals
a product sale
completing a lead form
a phone call
capturing an email
filling out a survey
getting a person to pay attention to you
getting feedback ...

A-I-D-A: Shorthand for Attention, Interest, Desire, Action (the four key components of direct marketing copy).
BRC: Business Reply Card. A postage-paid costcard used to place an order, ask about a product, or request additional information.

Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
A mathematical formula used to determine the value of a page when compared against others.

AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
Newest Term
Landing Page ...

Interest: stimulate an individual's interest by highlighting advantages and benefits
Desire: convince customers that they want/need/desire the product/service
Action: direct consumers into taking an action or purchasing ...

How easy it is for customers to perform the desired actions.
The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates.
Usage Data ...

AIDAS: "Attention, Interest, Desire, Action, Satisfaction" - elements of a sales campaign that establishes and sustains the prospect's momentum from initial contact up to and beyond the "close".

The percentage of visitors to a website that perform a desired action, such as making a purchase or filling out a form. For example, if 30 visitors out of 100 subscribe to a newsletter, the conversion rate is expressed as 30%.
to the top
Cookies ...

Sampling Formula: A formula based on the desired number of completes, the incidence, the acceptance, and the type of sample that Decision Analyst uses to calculate the number of sample records needed for a survey.

Attention, Interest, Desire, Action - the stages of the original sales / purchase funnel
Ambient media
Communication via media which surround us in everyday life ...

Conversion rate - the percentage of visitors who take a desired action prompted by a message
Cookie - the information that is stored on a website visitor's computer by a website so preferences are remembered on future requests ...

Double or Verified Opt-in - The process of having subscribers confirm their desire to receive your information by clicking on a confirmation link sent to them via email.

Cost-Plus Pricing Occurs when a retailer adds its costs to desired profit margins to derive selling prices.
Credit Management Involves the policies and practices retailers follow in receiving payments from their customers.

T (Back to Top)
Target Audience
The audience most desired by advertisers in terms of potential product/service usage and revenue potential.
Television Households
An estimate of the number of households that have one or more television sets.

Value-driven marketing requires a deep desire to serve ... a deep love of your customers. It requires a daily commitment to seek "more ways to add value to your clients' lives/businesses.

Pre-testing: showing an advertisement to a sample of the target audience during its development to check whether it is conveying the desired message in the desired way with the desired effect.

As this story discusses, Campbell Soup is facing tough times and this appears to be attributed to consumers' desire for fresher products.

Collating - The process of arranging your printed and/or other materials into a desired sequence and packing them for despatch.
Colour mode - Refers to the way in which the colour is created in the document, an example could be CMYK or RGB.

Conversion - When a user takes the desired action. Perhaps signing up to an email list or buying a product, that user has ‘converted'.

CR (Conversion Rate) - Percentage of site visitors that take a desired action.
CSS (Cascading Style Sheets) - A text data format used to separate style from structure on Web pages.

Conversion rate - The percentage of recipients of an email who take the marketer?s desired action whether it is to purchase a product or provide information (can be multiplied by 100 to express the result as a percentage).

Qualify: Screening prospects to make sure they have the need, desire, and -- most important -- the vast fiscal reserves to buy your product or service.
RFP: Request for Proposal.

Affiliate marketing allows advertisers to pay affiliates who link to their sites based on performance, and only when a desired action or sale occurs.

Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action.

A site visitor completes a desired action. Generally a download, signup, purchase, etc.

In some cases it is appropriate for packaging to present an extremely abstract, emotional or creative context, particularly when the product itself is difficult to represent as an object of beauty or desire.

Web Based E-mail: Web based e-mail is a software on a POP3 server that allows you the luxury, if desired, to access your POP accounts by simply using a web-browser.

Thermal Dye Sublimation: Proof-making process where pigments are vaporized and float to desired proofing stock.
Thermography: A finishing applied after printing that creates the raised effect of engraved printing.

The process used by marketers to create 'relevant differentiation' for a product, service or company and generate the desired positive marketplace perceptions relative to the competition.
Product Differentiation ...

Frames are often used to aid navigation. Sometimes they're used because the designer or site owner thinks it's the only way to get the desired look or functionality. In some cases, they may be correct, but not always.

(n.) advertising space made available by publishers and operators, which directly and accurately targets a desired audience. Premium inventory is often sold as a CPM campaign as opposed to a CPC campaign.

Pesterpower: the harnessing of children's ability to annoy their parents into making a purchase or carry out a desired action ...

Abbreviation for cost per action. Type of advertising in which a web site gets paid each time an end user performs a desired action.
CPC ...

The delivery of relevance-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
Spot ...

AIDA model - A model that depicts the successive stages a buyer passes through in the personal selling process including: attention, interest, desire, and action.

Some basic techniques include focusing on benefits rather than features, using attention grabbing headlines, making effective use of testimonials, providing credible guarantees and addressing the copy to the desires of the reader.

If you look at almost every media around you, from the front page of USA Today to the evening news to the sitcoms on TV, you'll see this is what the American public wants, desires, and craves.

It doesn't matter if you are a high-school graduate, or you're completing your third trimester of your second year in Chiropractic School. Any person with the desire to work from home can start an online business....

Demographics: Specific populations broken down by commonly shared characterisitics such as age, sex, income, education, household size, home ownership status and more for the purpose of allowing marketers to study the trends of a desired ...

a pricing model based on delivering sales or something else that can be directly attributed to the bottom line. Contrast this with traditional banner advertising which is based on impressions, a chunk of which come from people you have no desire or ...

advertising pricing model by which advertisers pay for each conversion completed as a result of a click on their advertisements. Determined by dividing the investment by the conversions, with a conversion defined as the completion of the desired ...

video, or flash on a web page meets generally accepted standards of semantics, style, and grammer. 2. From an SEO perspective, whether or not the content on a web page follows best practices for getting high search engine rankings on the desired ...

See also: See also: Market, Marketing, Service, Company, Services

Marketing & Web  Designated market area  Desk research

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