Desk research

Desk Research - see Secondary Research.


Desk-to-Desk Direct Marketing - a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers; typically, ...

Secondary marketing research, or desk research, already exist in one form or another. It is relatively cheap, and can be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand.

Exploratory Research - desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, ...

See also: Marketing, Marketing research, Consumer, Analysis, Market