Dichotomous Question - a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Dichotomous Questions:
Questions that offer only two possible responses. An example would be yes or no question.
Dichotomous question: Questions which limit the responses of the respondent eg YES/NO.
Direct marketing: The process of sending promotion material to a named person within an organisation.
 See also: Respondent, Distribution, Market, Variable, Objective
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