Differential Advantage

Differential Advantage - the element or factor in a firm's product or strategy which makes it superior to that of a competitor.

Differential advantage: see competitive edge.
Diffusion of innovation: a concept suggesting that customers first enter a market at different times, depending on their attitude to innovation and new products, ...

At this stage with increased competition the organisation take persuasive tactics to encourage the consumers to purchase their product over their rivals. Any differential advantage will be clearly communicated to the target audience to inform of ...

Creates differential advantage
Allows premium pricing
Helps targeting/positioning
Increases power over retailer
The retailer
Benefits from brand marketing support
Attracts customer
Helps differentiate the product from competitors ...

See also: Customer, Services, Market, Marketing, Purchase