Differentiated marketing combines the best attributes of undifferentiated marketing and concentrated marketing. It appeals to two or more distinct market segments, with a different marketing plan for each.
- the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively; a segmented approach to marketing.
Differentiated Marketing Aiming at two or more distinct consumer groups, with different retailing approaches for each group.
- A type of marketing strategy whereby a firm offers products or services to a number of market segments and develops separate marketing strategies for each.
Undifferentiated marketing is the marketing of a product aimed at the widest possible market.
strategy - Where the firm decides to target several segments and develops distinct products/services with separate marketing mix strategies aimed at the varying groups.
Differentiated Marketing Strategy
A differentiated marketing strategy is an approach to target marketing where a company markets to multiple market segments using distinct market mixes for each one.
Product- - a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it; the products, differing in attributes (price, style, quality, etc), ...
Mass Marketing Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing.
See also: Product, Market, Strategy, Marketing, Customer