Differentiation focus

Differentiation Focus
Diffusion of Innovation - the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves; the groups, ...

With a differentiation focus a firm creates competitive advantage through differentiation within the niche or segment. There are potentially problems with the niche approach. Small, specialist niches could disappear in the long term.

See also: Marketing, Customer, Goods, Market, Price