Diffusion of innovation
This extension of the product life cycle was developed by Everett M. Rogers in 1962 and simply looks who adopts products at the different stages of the life cycle.
Diffusion of Innovation - the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves; the groups, ...
Diffusion of innovation: a concept suggesting that customers first enter a market at different times, depending on their attitude to innovation and new products, and their willingness to take risks.
DIFFUSION OF INNOVATION
The diffusion of innovation refers to the tendency of new products, practices, or ideas to spread among people.
diffusion of innovation The spread of innovation with a market group in stages--innovators (2- 5%), early adopters (10-15%), early majority (next 35%), late majority(next 35%), ...
See Diffusion of Innovation; Early Majority; Innovators; Laggards; Late Majority.
The PLC is tied closely to the concept of Diffusion of Innovation, which explains how information and acceptance of new products spread through a market.
those in a community who are slowest to adopt a new product, see diffusion of innovation, early adopters, early majority, innovators, late majority
lagged response ...
Laggards - those in a community who are slowest to adopt a new product. See Diffusion of Innovation; Early Adopters; Early Majority; Innovators; Late Majority.
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 See also: Market, Innovation, Product, Marketing, Purchase
  
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