Diffusion Process - the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
(Technology) Diffusion Process: [diff] The diffusion process refers to the process of adoption of new products by the consumer marketplace.
Laggards: They are the last among the market segments in the social diffusion process to take up the product. They tend to resist change, are risk-averse, and cling hardest to tradition.
 See also: Market, Client, Attribute, Variable, Service
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