Direct Accounts - large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices; sometimes called House Accounts or National Accounts.
Also referred to as Direct Accounts and House Accounts. National Brand see Manufacturerís Brand National Introduction the immediate launch of a new product on a nation-wide scale.
major accounts which are sometimes served by a separate salesforce because of their importance, account specialists try to meet their special needs and to develop close relationships with key personnel, also referred to as direct accounts and house ...
 See also: Customer, Attribute, Buyer, Vision, Services
  
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