| |
direct channels - A marketing channel where a producer and ultimate consumer interact directly with one another.
A direct channel, whereby the company transacts business with its customers with no intermediaries, is common in business-to-business commerce and in catalog sales, direct mail, or telemarketing to consumers.
the means used by companies to make their products and services available to their target market, examples include direct channel (sold by the company's sales force), distributors, retail stores, manufacturers' reps and value added resellers ...
See also: Advertising, Presentation, Analysis, Attitudes, Competition
 
|