Direct Costs - costs which can be attributed directly to the production of a particular product. See Indirect Costs.
Direct Denial Method - handling a buyer's objection by contradicting it in a "head-on" manner. See Objections.
Indirect Costs costs that cannot be traced directly to a particular product; commonly called Overheads. See Direct Costs.
Setting a price to achieve break-even on the costs of making and marketing a product (direct costs). Breakeven is achieved when the total contribution from sales priced in this way at least equal the fixed costs of the business
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While not necessarily "free" since there may be indirect costs involved, the ability to have a product promoted without making direct payment to the medium can be a viable alternative to expensive promotion options.
shipping directly to the customer can reduce the channel time by five weeks, this potentially 'rescues' as much as 7.5% of the product value. In such a situation, then, trying to reach the customer directly may make sense, even if the direct costs of ...
 See also: Product, Market, Company, Marketing, Demand
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