Direct Denial Method - handling a buyer's objection by contradicting it in a "head-on" manner. See Objections.
Direct Mail Advertising - advertising direct to end-users by sending catalogues or other sales literature through the post.
see indirect denial method
young marrieds
an early stage in the family life cycle, the "young marrieds" group is often targeted by marketers as it is financially well-off and keen to spend, especially on durables, see family life cycle ...
Indirect Denial Method handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection; sometimes referred to as the "Yes, but... Method.
 See also: Marketing, Sales, Target, Market, Research
  
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