| |
Direct exporting is straightforward. Essentially the organization makes a commitment to market overseas on its own behalf. This gives it greater control over its brand and operations overseas, over an above indirect exporting.
Market entry methods: ways of getting into international markets, including direct exporting, indirect exporting, licensing, franchising, sales or manufacturing subsidiaries, joint ventures, or strategic alliances.
 See also: Training, Franchisee, Point, Internet, Control
  
|
RSS
