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Package " Direct mailing consisting of an envelope and all its contents, including a letter, order form, brochure, etc.
When companies decide they can get by with only one direct mailing with no follow-up or a one-time ad, they are not getting the most bang for the buck They are not ensuring they will rise above the noise and get their unique benefits noticed.
Here's how: Assume you are scheduling a 10,000-name Direct Mailing. For inquiry advertising, you use the same outer envelope, sales brochure, and return envelope that go into the Direct Mail package.
Ask people to join your e-mail list in direct mailings, in-store promotions, events, and other off-line communications.
Ask your sales staff to invite prospects and customers on the list.
Direct mailing, by the way, need not be elaborate or costly. Even simple postcards might be a good way to reach this target group.
 See also: Offer, Advertising, Attention, Customer, Mailing
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