Direct Marketing
What is Direct Marketing?
Direct marketing is a channel free approach to distribution and/or marketing communications.
Direct Marketing
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Glossary of Direct Marketing Terms
This glossary defines some of the most common direct marketing terms used in direct mail, e-mail, and other forms of direct response advertising.
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Direct Mail - Definition of Direct Mail Marketing
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Why does the Direct Marketing Association oppose the Do-Not-Email Bill?
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Direct Marketing:
Direct Marketing is a branch of general marketing which stresses the direct contact to individual customers with an advertisement or promotional action and the tracking of their responses.
Direct Marketing
Direct Marketing generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, ...
Glossary of Direct Marketing Terms
by Arthur Middleton Hughes
Abandonment As in the phrase "call abandonment". This refers to people who, being placed on hold in an incoming call, elect to hang up ("abandon") the call.
Direct Marketing Concepts
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Direct Marketing
The targeting of marketing communications directly to individuals (typically a large number at a time) rather than through a mass media.
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Direct Marketing A form of retailing in which a customer is first exposed to a good or service through a nonpersonal medium and then orders by mail or phone -- sometimes, by computer.
Direct Marketing
Marketing methods, such as mobile, which directly reaches the individual in the target audience.
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Direct Marketing - selling to end-users by means other than direct sales contact between salesperson and buyer; the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
DIRECT MARKETING - Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers.
Direct Marketing:
Direct Marketing is a scenario where a merchant solicits business to people who did not ask to be solicited, otherwise know as "junk mail". Direct Marketing is often confused with "Mail Order / Telephone Order".
Direct Marketing - Mail or advertising such as brochures or flyers promoting an organization addressed to it’s recipient, i.e. membership groups.
Direct marketing: All marketing communication techniques which allow to address directly and individually the addressee with the objective of a more or less immediate answer.
Direct marketing: an interactive system of marketing that uses one or more advertising media to effect a measurable response at any location, forming a basis for further developing an ongoing relationship between an organisation and its customers.
direct marketing: Advertising that involves a "direct response" (which is an equivalent term) from a consumer - for instance an order form or coupon in a book-review section or in the back of a book, ...
direct marketing - A system of marketing by which an organization communicates directly with customers to generate a response and/or transaction.
Direct marketing
The planned recording, analysis and tracking of customer behaviour to develop a relational marketing strategies
Direct response advertising ...
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Direct Marketing Systems - With this system the customer places the order either through information gained from non-personal contact with the marketer, such as by visiting the marketer's website or ordering from the marketer's catalog, ...
Direct Marketing - The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.
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Direct marketing
Generally used to describe advertising directly to individuals. Includes direct mail, emails, telemarketing, leaflet marketing etc.
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Direct Marketing
Advertising or promotional materials sent in bulk to existing or potential customers by mail or e-mail to generate a specified response—e.g., a product purchase, a request for more information or a trip to a retail location.
Direct marketing - The sending of promotional messages direct to the consumer rather than via a mass medium, e.g. direct mail and telesales.
direct marketing Marketing efforts, in total directed toward a specific targeted group--direct selling, direct mail, catalog or cable--for soliciting a response from customer.
abbrev. Australian Direct Marketing Association.
see Administered Vertical Marketing System.
cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Direct Marketing All activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.
Direct marketing: The process of sending promotion material to a named person within an organisation.
Diversification: A growth strategy which involves an organisation to provide new products or services.
Direct Marketing The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser. See also: Direct Response =Or More.
Online marketing is an extension to direct marketing and define it thus: online marketing entails interaction with known customers and others in the marketing channel, on a one-to-one basis, often in real-time, ...
A direct marketing technique creating involvement by the respondent through the physical use of an involvement device. Involvement devices typically are tokens or stamps that are used with the marketing material.
Channels include direct marketing, television and print advertising, word-of-mouth and social media. A successful marketing strategy includes more than one channel, which is why it's called a Channel Mix.
E-mail marketing - A form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Whereas much online activity is geared towards direct marketing, sponsorships add the element of brand marketing.
Attention, Interest, Desire, Action. The four standard steps of direct marketing.
analytics
The art of using traffic and sales statistics to understand user behaviour and improve the performance of your site ...
Mail Preference Service (DMA MPS): The Direct Marketing Association (DMA) offers a service for individuals who want their names removed from mailings lists so they will stop receiving direct mail.
A database of business and individual telecoms subscribers who have elected not to receive unsolicited direct marketing faxes.
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Fax Preference Service (FPS)
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Field Marketing
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E-maillennium ; The era, at the beginning of the twenty-first century, when direct marketing evolved from paper mail to electronic delivery over the Internet.
Heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales, CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. (The 'M' in CPM is Latin for thousand.) ...
For the vast majority of websites conversion rates are extremely poor and one reason for this is that they are usually designed to look good rather that to act as direct marketing machines.
A management concept designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified force, rather than permitting each to work in isolation.
 See also: Marketing, Market, Customer, Advertising, Service
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