Direct Response Advertising

Direct Response Advertising (DRA)
Advertising incorporating a contact method such as a phone number, address and enquiry form, web site identifier or e-mail address, ...

Direct response advertising: advertising through mainstream advertising media that encourages direct action from the audience, for example, requests for more information, requests for a sales visit, or orders for goods.

Direct response advertising
Direct response advertising is that which incorporates a contact method such as a phone number, address and enquiry form, web site URL or e-mail address.

Good direct response advertising involves the recipient. In direct mail, personalization, tokens and rub-offs, stamps, and quizzes all aid involvement.

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Direct Response Advertising or promotion that seeks not just to provide information, but to generate an inquiry, order or visit.

Bly, President of the Center for Technical Communication. Bob specializes in business-to-business and direct response advertising.

This glossary defines some of the most common direct marketing terms used in direct mail, e-mail, and other forms of direct response advertising.
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
/M " Per thousand.

A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response advertising campaigns.

This is a standard used in direct response advertising. Cost per rating point (CPP) The cost, per 1 percent of a specified audience, of buying advertising space in a given media vehicle.

See also: Direct response, Advertising, Market, Marketing, Product