Direct response marketing

Direct Response Marketing (Bingo Card): It means selling by means of press advertisements, which invite a direct placement of orders without further negotiation or intermediate channels of distribution.

Direct Response Marketing: Marketing with a "call to action" asking consumers to do something. They are usually given a number or postal address to respond to.

Direct Response Marketing - a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes; also referred to as Direct-Response Selling.

Direct Response Marketing
A category of direct marketing that sends prospects promotional communications that asks them to pre-qualify themselves by responding to an offer by phone, mail and/or email.
Distribution Channels ...

In Direct Response Marketing the number of sales divided by the number of orders taken for a given campaign.
Copy
The spoken or written words in a marketing communications vehicle.
Contributed by: MarcommWise Staff ...

This method of dealing with a visitor is called direct response marketing and Minisites are one of the most effective direct response tools.

See also: List, Sales, Product, Control, Service