Disaggregated Market

Disaggregated Market - a market in which separate products must be made for each customer because each has different needs; also referred to as Complete Segmentation. See Customised Marketing Mix; Market Atomisation Strategy.

marketing activity in which a company attempts to satisfy the unique needs of every customer, also called market atomisation strategy, see disaggregated market, complete segmentation, and customised marketing mix
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See also: Retailer, Data, Complete Segmentation, Strategy, Consumer Durables