Discontinuous Innovation - entirely new-to-the world products made to perform a function for which no product has existed previously.
Discontinuous innovation: represents a completely new product concept unlike anything the customer has yet experienced, and thus involves a major learning experience for the customer with much information searching and evaluation.
A discontinuous innovation involves a product that fundamentally changes the way that things are done-e.g., the fax and photocopiers.
 See also: Market, Promotion, Store, Data, Innovation
  
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