Discounts at Time of Purchase - The most common quantity discounts exist when a buyer places an order that exceeds a certain minimum level.
Discounted Cash Flow (DCF)
A method of estimating an investment's current value based on the discounting of projected future revenues and costs. The further into the future the flow occurs, the more heavily it will be discounted.
Definition: A discount on a media purchase resulting from a promise to advertise over an extended period of time.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Discounts
Marketing campaigns that involve coupons, discounts or time-limited offers can also generate product interest.
Discount Rate:
A percentage of each transaction that the merchant is charged by the Merchant Service Provider for facilitating a credit card transaction.
discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances
discount house ...
Discount clubs: similar to wholesalers, but re-selling in bulk to consumers who are members of the club rather than small retailers.
Disintermediation: cutting one or more intermediaries out of the distribution channel.
Discount House - a retailer specializing in consumer durables and soft goods, attracting customers with low prices; typically, discount houses operate on low mark-ups and offer a minimum of customer service.
cash discount - A discount allowed by print media, usually 2% of the net, to encourage prompt payment (e.g., within 10 days) ...
trade discount: The discount from the cover or list price that a publisher gives the bookseller. It is usually proportional to the number of books ordered (the larger the order, the greater the discount), and typically varies between 40% and 50%.
AdWords Discounter
The Google tool that allows you to pay less that your maximum bid, as soon as your competition loosens.
Adwords Product Plusbox ...
Spousal Discount: A premium reduction, usually from 10% to 25% of the premium, that some insurers provide when both a wife and husband purchase long-term care policies.
Discounted Cash Flow
Analysts use discounted cash flow to explore the "time value of money". Essentially, money today is worth more than the same amount of money tomorrow. This calculator helps you explore this concept.
Discount Store - see Discount House.
Discretionary Income - the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates.
a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances; Discounts.
see Advertising Budget.
(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced.
Agency Discount - A discount, normally equal to 15%, that is offered to advertising agencies that place an order on behalf of their clients.
quantity discount A reduction in price for volume purchases.
questionnaire A document that is used to guide what questions are to be asked respondents and in what order, sometimes lists the alternative responses that are acceptable.
Horizontal discount - Discount on media purchasing offered in exchange for long-term commitment to buy advertising space.
Full-Line Discount Store A type of department store characterized by (1) a broad merchandise assortment; (2) centralized checkout service; (3) merchandise normally sold by self-service with minimal assistance; (4) no catalog order service; ...
EARNED RATE
A discounted media rate, based on volume or frequency of media placement.
EDITORIAL CALENDAR
The listing of specific times a publication will feature special topics, sections or news reporting.
Earned rate
A discounted advertising rate, based on volume or frequency of media placement.
Effective reach
The number of people who will see an ad the most effective number of times. The most effective frequency.
Churning The practice of customers switching to another supplier based on special discount offers. Particularly used in the cellular telephone or credit card industries.
Package (1) A combination of programs or commercials offered by a network that is available for purchase by advertisers either singly or as a discounted package deal. (2) A merchandise enclosure or container.
manufacturers generally cannot prevent retailers from selling their inventory at a lower priced than what has been contractually specified, but the manufacturer can stop selling to such discounting retailers without being in automatic violation.
CASS Certified (Coding Accuracy Support System) Having your mailings CASS Certified proves the accuracy of its addressing and is the first step on the way to receiving postage discounts. Marketing More.
These distributors purchase the products from the company with a discount and resell them to customers for the full price. The difference between the discounted and the full price is the distributors profit.
00, and discounted by means of coupons
Promotion: television and radio commercials, magazine and newspaper ads, and a website; these use bright colors and happy music, perhaps an animated cartoon character for a fun and family-friendly attitude ...
This teaser offers a free issue, a complimentary copy, a discount price, a sweepstakes, or a gift. For example: Subscribe now and save 50 percent off the newsstand price. Send for your free examination issue of Widget World today! ...
Online market places where businesses can offer specific companies products or services at discounted prices, products or services through an auction, and buyers can receive tentative bids.
Traffic-building offers normally involve premiums, special discounts, or exclusives. In direct-selling situations, free trials, samples, premiums, and discounts can all work to draw attention to your promotion and to boost response.
For an extreme example it is no use testing a message that offers a special weekend discount if you send half the emails out on Friday and half on the following Monday morning after the discount period is over.
Beware: Too much similar anchor text may be a considered a sign of manipulation, and thus discounted or filtered. Make sure when you are building links that you control that you try to mix up your anchor text.
Mail Evaluation and Readability Lookup Instrument (MERLIN): The USPS' tool for evaluating letter and flat-rate mail pieces to determine their qualification for discounted automation rates. One of the tests MERLIN performs is for barcode readability.
Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value. [edit] Anchor text Anchor text is the actual text part of a link (usually underlined).
E-mail has proven to be an effective means of promoting products, discounts, and other special offers to retail and online buyers. Chapters.ca, for example, utilizes e-mail marketing extensively.
Customary pricing is a pricing tier that falls between discount pricing and prestige pricing. The pricing tier that a retailer chooses will, to some extent, determine the type of customers it attracts.
Incentive: A reason to take action, which might include discounts, bonuses, free shipping, bundle pricing, etc.
Insertion Order: The contract between a media buyer and the media property selling the advertising.
REMNANT SPACE - Print advertising space that is left over and sold at a discount at the last minute.
RESIDUAL - A payment made to a model, actor, or singer each time an advertisement is played, shown or run.
End Rate - The actual rate the advertiser pays for commercial time after all discounts have been applied.
ENG - See Electronic News Gathering.
However, there are different opinions as to what constitutes an acquisition expense. For example, rebates and special discounts do not represent an actual cash outlay, yet they have an impact on cash (and, presumably, on the customer).
Carrier Route Sort " Presorting a mailing list to match a postal carrier's delivery route. Doing this allows for a postal discount.
It heavily discounts its product to the education market, hoping that as people get used to getting their business information via the Journal, they will continue to do so after they graduate and begin working.
is viewable in the Internet browser window only after scrolling; this includes the entire web page excluding the portion that is above the fold. Ad units below the fold perform worse than those above the fold and thus can be purchased at a discount ...
For example, give the product for free to the first hundred people who commit to use it regularly for a one-month period and provide in-depth feedback. Offer a free trial period, followed by a discount to the first thousand buyers.
Normally a prize or reward, incentives can also be discounts, bonuses, free shipping, bundled pricing, etc.
 See also: Market, Marketing, Product, Sales, Offer
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