AdWords Discounter The Google tool that allows you to pay less that your maximum bid, as soon as your competition loosens. Adwords Product Plusbox ...
Mass Discounters - These retailers can be either general or specialty merchandisers but either way their main focus is on offering discount pricing. Compared to department stores, mass discounters offer fewer services and lower quality products.
Discounters have now become a major force in the economy and the source of a large number of sales. Refusing to sell to discounters, or pressuring them to charge higher prices, is almost certainly not a viable strategy for most firms today.
Box (Limited-Line) Store A food-based discounter that focuses on a small selection of items, moderate hours of operation (compared to supermarkets), few services, and limited national brands. BPI See Buying Power Index.
See also: Product, Services, Offer, Customer, Store
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