| |
Disjunctive Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternative brands; the idea that consumers, about to make a purchase, ...
Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model. Identifiability see Measurability. Image Image Analysis see Favorability Analysis.
used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand, among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, ...
decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, ...
 See also: Value, Consumer, Promotion, Study, Innovation
  
|
RSS
