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Disposable Income

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Disposable Income - the balance of a person's income after payment of tax liability. See Discretionary Income.

 


Disposable Income:
The amount of money that individuals have after removing taxes and other required payments. Disposable income is then available to spend as the consumer wishes. See also discretionary income.

Levels of average disposable income.
Taxation policy in the target market.
Economic indicators such as inflation levels, interest rates, exchange rates and unemployment.
Is the political and legal landscape changing in any way?

an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc, less all government taxes
EFT ...

Effective Buying Income an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income. EFTPOS abbrev. Electronic Funds Transfer at Point of Sale.

In other cases group assignment is specific, such as offering student prices under the assumption that students have less disposable income and therefore will be more likely to forgo the purchase if required to pay the full price.

Third agers are another group termed and identified by the marketing industry. They are people in their 50’s retired from a profession, and have a high disposable income with time on the hand.

See also: Market, Consumer, Marketing, Customer, Product