Dissociative Groups - groups with whom an individual does not wish to be associated; groups whose use of a product will deter other buyers. See Aspirational Groups;
Dissonance - see Cognitive Dissonance.
a reference group to which an individual belongs, see aspirational group, and dissociative group
memorandum of understanding
a formal agreement in principle between two parties ...
 See also: Mix, Function, Attribute, Service, Targets
  
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