Distribution chain

Push promotion relies on the next link in the distribution chain - e.g. a wholesaler or retailer - to “push' out products to the customer.

Pull promotion, in contrast to Push promotion, addresses the customer directly with a view to getting them to demand the product, and hence "pull" it down through the distribution chain. It focuses on advertising and above the line activities.

Pull Promotion Promotion that addresses the customer directly, intended to get them to demand the product, and "pull" through the distribution chain.
Push Promotion Promotion relies on the next link in the channel - e.g.

See also: Promotion, Customer, Demand, Distribution, Product