As noted, distribution channels often require the assistance of others in order for the marketer to reach its target market. But why exactly does a company need others to help with the distribution of their product?
distribution channel A method by which a manufacturer or software developer delivers its goods to customers and receives payment in return.
Distribution channel
The network of organisations necessary to distribute goods or services from the manufacturers to the consumers; the distribution channel therefore potentially consists of manufacturers, distributors, wholesalers, ...
Distribution Channels
The various approaches and/or organizations (internal or external) a company uses to distribute its products and/or services.
Emotional Selling Proposition (ESP) ...
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a aero level channel
direct premium ...
A standard distribution channel in the UK may go from a Manufacturer, wholesaler, retailer to consumer or direct from a manufacturer to a retailer. In an overseas market there may well be more intermediaries involved.
Bucklin - Theory of Distribution Channel Structure (1966)
Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary.
Direct Marketing Channel a distribution channel in which no intermediaries are used; a manufacturer sells direct to an end-user; also called a Zero Level Channel. See Channel Length.
Now, dramatic changes in technology, international conditions and distribution channels are constantly upsetting the balance. Banks are looking more like insurance agencies and insurance agencies are quickly taking on the characteristics of banks.
Disintermediation: [disi] Disintermediation refers to the potential for members of traditional value chains (distribution channels) to become obsolete as the producer markets more directly with its consumers using the web.
The term marketing channel is often used interchangeably with "sales channel" or "distribution channel", i.e. any individual or company used in making the subject company's products and/or services available to its customers.
Short video clips with a distribution channel (the video version of a blog)
viral marketing
These techniques use consumers to promote awareness of your product or site. Generally involves an email that is forwarded endlessly ...
Retailers - members of the distribution channel who sell directly to the consumer.
Retailer Cooperative - a wholesaling operation established by a group of retailers to give themselves a buying advantage.
exclusive channels A distribution channel that outsiders find difficult to access.
expatriate failure The premature return of an expatriate manager to the home country.
Direct supply: a distribution channel in which the producer deals directly with the end customer without the involvement of intermediaries.
Push & Pull Strategy: Push is a promotional strategy used to increase the sales through sales force and trade promotion that pushes the product through the distribution channel. The chain is: Producers> Wholesalers> Retailers> Consumers.
Channel Control Occurs when one member of a distribution channel can dominate the decisions made in that channel by the power it possesses.
Media outlet - A publication or broadcast program that provides news and feature stories to the public through various distribution channels. Media outlets include newspapers, magazines, radio, television, and the Internet.
A business that earns the majority of its revenue using the Internet as the main distribution channel.
Market Analysis
An outline of some of the dimensions of market analysis including market size, growth rate, profitability, cost structure, distribution channels, trends, and key success factors.
Include in this page your target revenue and transaction volume for the year, and broken down by quarter, especially if your product involves seasonal variances. If possible, also break it down by distribution channel, such as online, in store, ...
For example, you may sell the same product in a range of packages or sizes, or make cosmetic changes in the product, producing private labels or selecting separate distribution channels to reach the various segments.
Total number of products in the product lines Depth - Different versions, such as size of packaging and different formulations. Consistency - How closely related the various product lines are in end use, production requirements, distribution channels ...
to persuade retailers to carry the brand, and thus, a large proportion of promotional resources may need to be devoted to retailer incentives. During the maturity stage, the firm may need to focus on maintaining shelf space, distribution channels, ...
 See also: Distribution, Market, Product, Marketing, Channel
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