Distribution Intensity - the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, ...
See Distribution Intensity. Selective Exposure the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception. See Selective Distortion; Selective Retention.
We conclude this section by noting that while the three distribution coverage options just discussed serve as a useful guide for envisioning how distribution intensity works, ...
making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as selective selling, see distribution intensity
selective exposure ...
Selective Distribution - making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See Distribution Intensity.
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 See also: Customer, Distributor, Service, Strategy, Sales
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