1. Should LM Ltd adopt a direct distribution or an indirect distribution strategy? What would you recommend?
2. How could LM Ltd motivate its retailers should it choose an indirect distribution strategy?
Distribution Strategy - see Place Strategy.
Distribution-Based Pricing Strategies - pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Distribution strategy can be shaped by how decisions are made in other marketing areas.
Product Issues ...
marketing mix Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.
 See also: Product, Strategy, Distribution, Marketing, Market
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