Double Truck
Print advertising that uses any two full side-by-side pages (not necessarily the center ones, see "center spread") in a publication.
Contributed by: MarcommWise Staff
Drive Times ...
Double truck/ Double page spread (DPS)
An advertisement that covers the entire surface of the left, the gutter and the right hand page of a publication.
Duplicated audience
That portion of an audience that is reached by more than one media vehicle.
Double truck A two-page spread in a print publication, where the ad runs across the middle gutter. Drive time Used in radio, this refers to morning and afternoon times when consumers are driving to and from work. See Daypart, above.
 See also: Impressions, Customer, Market, Place, Price
  
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