Value-Driven Marketing
Value-driven marketing, unlike traditional product marketing, has one destination: to create deep, meaningful VALUE in your clients' businesses or lives. With this approach, you become a magnet for new clients and prospects.
achievement drive
a term coined by Harvard psychologist David McClelland, who believe this was one of the key factors in any successful accomplishment, Dr.
Driver (Social Style) - one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers; Drivers are characterised by high assertiveness and low responsiveness.
Drive Times
A radio term for the morning and evening rush hour time slots. These are considered prime times for radio listeners.
Contributed by: MarcommWise Staff
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DRIVE TIME - The hours when the most commuters are in their cars. During "drive time," radio advertising costs more because of increased listenership.
Ego Drive - the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
market driven economy
an economy controlled by market forces rather than by government action
market dynamics ...
PROFILE DRIVEN MARKETING: This is a marketing approach that stores market research data for each visitor. For example, when a visitor returns to the Web site, it can respond in a personalized manner.
DRIVE TIME
The peak periods for radio listenership. Drive time is normally between 6-10 a.m. and 3-7 p.m., when people are driving to and from work.
DUB
One or more copies of an audio or video recording.
Drive time - In radio, the programming broadcast during the morning and evening commute.
Duplicated audience - The part of an audience reached by more than one media vehicle.
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Clarissa Drive-Terrior is one of the new breed of entrepreneurs that have taken advantage of the massive opportunities open to e-businesses.
May 2008 New driver of brand extension success found by University of Minnesota professor
March 2008 Logo Can Make You 'Think Different'
March 2007 Company rebrands its proprietary desalination nanotechnology.
[edit] Logos ...
35 East Wacker Drive, 14th Floor, Chicago IL 60601
CONTACT US CAREERS SITEMAP ...
Drive time Used in radio, this refers to morning and afternoon times when consumers are driving to and from work. See Daypart, above.
[usage] Database-driven applications unlock the fullest potential from your website.
These devices can include terminals or disks or tape drives. Controllers usually have a small computer inside them which permits them to manage the flow of instructions from the computer to the units in an organized way.
Affiliate A website that will drive traffic to another site for a percentage of sales.
Affinity Marketing Marketing targeted at individuals sharing common interests related to a product.
For instance, consider what it costs to drive a truck a long distance. In terms of operational expenses for the truck (e.g., fuel, truck driver's cost) let's assume it costs (US) $1,000 to go from point A to point B.
datelineAugust 2005 headlineTraditional Brand Positioning Can't Last typeARTICLE summaryThe standard tools of brand positioning can't dimesionalize a brand in today's cluttered marketplace, so try using something different " a visual brand driver.
When you visit a Web site, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.
For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee.
The use of PPC (pay per click) negative keywords, sometimes called excluded keywords, is an easy way to avoid unqualified traffic that drive up your overhead costs.
SEO Book Keyword Research Tool - free, driven by Overture, this tool cross references all of my favorite keyword research tools.
If you are in the business of selling online, then it pays to examine your most profitable business lines and to push visitors on your site towards those lines in order to drive up overall profitability.
commoditization An increase in the number, availability, and similarity of products in a given category which tends to drive down the price of the products.
The orgainisation aims to drive cost down through all the elements of the production of the product from sourcing, to labour costs. The cost leader usually aims at a broad market, so sufficient sales can cover costs.
Very little usually changes from year to year in automobiles, and even automobiles of the 1990s are driven much the same way that automobiles of the 1950 were driven.
What are the top 3 - 4 drivers of customer loyalty and retention?
What are some of the key do's and don'ts around building customer loyalty and retention?
According to Moore, “Trucks and drivers are a very important part of customer service and the brand strategy.
Sponsorships attempt to deliver more than a "drive by" impression. Whereas much online activity is geared towards direct marketing, sponsorships add the element of brand marketing.
Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Commission: A fee paid to an affiliate or partner who drives traffic to the merchant's website resulting in a sale. Commissions can be based on a flat fee or percentage of sale.
A form of marketing where the marketer is rewarded when they drive traffic to a web page and a specific action set out by the publisher is fulfilled. Actions vary from subscribing to an email list to filling in an online survey.
Also known as Express indexing, PPC Feeds enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Inktomi's Index Connect service, click here.
Cookie - this is a file on a user's hard-drive which is used to store data about that user. Cookies are commonly used on sites that require a login and provide personalised information to users.
' A DVR or PVR records broadcasts on a hard disk drive which can then be played back at a later time (this is known as “time shifting').
Eighty-five percent of companies surveyed by the Direct Marketing Group say that direct mail best drives companies' prospecting and selling campaigns.
Bytes - A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes.
CSS Cascading Stylesheets. In the world of HTML and web design, stylesheets drive the visual layout and ensure uniformity across all web pages. Use of stylesheets has greatly simplified web site More.
Customer Relationship Management (CRM) - Systems and strategies that seek to drive revenue through an improved understanding of customers and an increase in customer satisfaction and relationship building ...
Digital video recorder(DVR) or personal video recorder(PVR) is a device that records video in a digital format to a disk drive or other medium.
Daypart - Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected. Time periods of the broadcast day include Daytime, Early Fringe, Prime Time, (television) and Morning Drive, ...
Hoax Marketing
The creation of false stories to drive traffic to a site.
Htaccess
.htaccess is an Apache file that allows server configuration instructions.
An agreement between two websites. The affiliate agrees to feature content on their site that aims to drive traffic to another merchant's site. In return the affiliate site receives a percentage of the sales generated by this traffic.
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Retailing Concept Comprises these four elements: customer orientation, coordinated effort, value-driven, and goal orientation.
Retailing Effectiveness Checklist Lets a firm systematically assess its preparedness for the future.
The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal.
Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage.
Ink Jet Printing: Printing technology that uses jets of ink droplets driven by digital signals to print the same or variable information directly on paper without a press- or copier-like device.
Online Video
These are quickly becoming the medium of choice to drive both brand awareness and sales to push highly effective Online Advertising.
This is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated
AIDA ...
science fiction/fantasy: A category fiction designation that actually collapses two genres into one (for bookseller - marketing reference, of course - though it drives some devotees of these separate fields of writing nuts).
predatory pricing Reducing prices below fair market value as a competitive weapon to drive weaker competitors out of the market ("fair" being cost plus some reasonable profit margin).
Winner Takes All: [win] The winner takes all phenomena, for digital marketplaces, highlights the notion that markets tend to favor the market leader to such an extent, other competitors can be driven out of the marketplace.
Internet traffic from the affiliate site will be driven to the other website. The affiliate is compensated for displaying the advertisement. GlobalTestMarket offers impressive affiliate marketing opportunities.
Suasion Resources' proprietary branding process, designed exclusively for the financial services industry. Brand Engineering employs a highly focused and market-driven approach to create a strong brand identity and manage marketplace perceptions.
The storefront within a game that showcases virtual goods for sale. Developers can manage the in-app store as they would any other store and use retail marketing techniques to drive virtual goods sales.
Search Engine Optimization: It is a process of optimizing a website in order to gain top positions on search engines for various keywords, and drive more traffic to the site.
Cookie
A small amount of data sent to a computer’s browser from a web server and stored on the computer’s hard drive.
Likewise, complaints can drive away many potential clients. While there are many good blogging softwares out there, our preferred choice for building blogs and Web sites (in many non-ecommerce cases) is WordPress.
Search Engine Optimization - The act of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to ...
 See also: Market, Marketing, Service, Product, Customer
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