Drop Error - a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error; New Product Development.
See Drop Error; Go Error; New Product Development. Screening Interview an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned, see drop error, and new product development ...
 See also: Development, Advertising, Product Development, Buyer, Sales
  
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