DRTV " Short for Direct Response Television. Medium used to deliver ads to TV viewers and asking for an immediate response.
Duotone " Image created using two colors.
DRTV: Direct Response Television is one of the liveliest media in that is can show products actually in use.
Below the Line
A term applied to marketing that carries a response mechanism. This includes coupons, DRTV and telemarketing (verbal responses).
This is done with the intention of encouraging the recipient to respond directly to the advertiser by requesting more information, placing an order etc. The use of this technique on television is commonly referred to as DRTV advertising ...
 See also: Cleaning, Internet, Insert, List, Service
  
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