DSS

DSS - abbrev. Decision Support System.
Dual Distribution - a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users; commonly, ...

DSS: decision support system; an extension of the MIS that allows the marketing decision maker to manipulate data to explore scenarios and 'what if …' questions as an aid to decision-making.

decision support system (DSS) A decision support system (marketing definition) is a systematic collection of data, ...

Decision Support System (DSS): A computer system, databases, and reporting tools to help managers make better business decisions.

See also: Learning, Target market, Advertising, Analysis, Consumer