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Net Unduplicated Audience - Definition of Net Unduplicated Audience ...
Duplicated audience - The part of an audience reached by more than one media vehicle.
E
Earned rate - A discounted media buying rate based on volume or frequency of media purchase.
Duplicated audience
That portion of an audience that is reached by more than one media vehicle.
NET UNDUPLICATED AUDIENCE
The combined cumulative audience exposed to an advertisement.
NIELSEN RATINGS
A.C. Nielsen is a marketing/media research company that conducts diary surveys to measure national and local TV viewing habits.
This number is derived by dividing the Gross Rating Points (GRP) by the total non-duplicated audience (cume). For example, if a group of programs achieved 30 GRP's and a cume of 20, then the average frequency would be 1.
It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe.
Reach - The number of unique visitors that visited a site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience.
Reach; Unique Web users who visited the site over the course of the reporting period, expressed a percentage of the universe for the demographic category. Also called unduplicated audience.
 See also: Advertising, Audience, Market, Research, Service
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