Consumer durables have low volume but high unit value. Consumer durables are often further divided into White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves) and Brown goods (e.g. DVD players; games consoles; personal computers) ...
Consumer Durables - a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture.
Consumer Franchise - the understanding consumers have of a brand.
Packaged Goods a sub-category of consumer non-durable goods; toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables; Non-Packaged Goods.
Discount House - a retailer specialising in consumer durables and soft goods, attracting customers with low prices; typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Discount Store - see Discount House.
FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, etc
wholesaler ...
industrialized country Characteristics: 1) degree of urbanization increases, literacy levels are high, exceeding 85%, population engaged in agriculture drops substantially; 2) wage levels rise sharply and ownership of durables; 3) need for labor ...
 See also: Market, Marketing, Sales, Price, Customer
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