Early Majority - the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards.
Early majority
People who adopt products just prior to the average person
E-commerce ...
Early Majority make up 34% of purchases and have been spurred on by the early adopters. They wait to see if the product will be adopted by society and will purchase only when this has happened. They early majority usually have some status in society.
See Diffusion of Innovation; Early Majority; Innovators; Laggards; Late Majority.
They also are eager to communicate their experiences with the Early Majority (next group) and because of their influence they are important to the future success of the product (i.e., act as opinion leaders).
The consumer marketplace is segmented into four groups: innovators (2.5% of population), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%).
Early majority - Those who adopt just before the ‘average’ person.
Late majority - Those who eventually adopt through economic necessity or social pressure.
Laggards - Those who are last to adopt a new product or service.
diffusion of innovation The spread of innovation with a market group in stages--innovators (2- 5%), early adopters (10-15%), early majority (next 35%), late majority(next 35%), ...
those in a community who are slowest to adopt a new product, see diffusion of innovation, early adopters, early majority, innovators, late majority
lagged response ...
suggesting that customers first enter a market at different times, depending on their attitude to innovation and new products, and their willingness to take risks. Customers can thus be classified as innovators, early adopters, early majority, ...
 See also: Marketing, Product, Market, New product, Early Adopters
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