Econometric Models: Statistical models of economic systems, that use mathematical formulae and algorithms to forecast changes to an economic system that result from specific economic inputs or changes.
Econometric modeling: Application of regression techniques in marketing analysis
Focus Group: A simultaneous interview conducted amongst 6-8 respondents. The aim is to obtain qualitative information on the given topic.
marketing professors Gerard Tellis and Fred Zufryden have developed an econometric model (based on observations of consumer response to price changes across brands) indicating to retailers the optimal proportion of price cuts passed on to pass on to ...
 See also: Cycle, Marketing, Advertising, Analysis, Mix
  
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