Economic Conditions
Since most marketers are engaged in activities designed to entice customers to spend their money, it makes sense that an important external force is economic conditions.
Economic Utility - the ability of a good or service to satisfy a customer's needs or wants; the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Economic Factors.
Recovering from a very severe recession.
High government spending.
Very low inflation and unemployment.
Favorable prediction for growth in the economy.
Lack of corporate reform (high corporate debt and competition) ...
Economic Order Quantity (EOQ) The quantity per order (in units) that minimizes the total costs of processing orders and holding inventory.
ECR See Efficient Consumer Response.
EDI See Electronic Data Interchange.
economic environment
factors in the economy, such as inflation, unemployment, interest rates, etc, that influence the buying decisions of consumers and companies
economic forecast ...
economic risk The likelihood that events, including economic mismanagement, will cause drastic changes in a country's business environment that adversely affect the profit and other goals of a particular business enterprise.
Economic and competitive environment: trends and developments in terms of the economic well-being and condition of individuals, nations or trading blocs, including taxation and interest rates, etc.
economic profit Return on investment in excess of the average cost of capital in the overall market. Alternatively, profits excluding profits from the increase in value of inventory which the company holds.
economic infrastructure - A country's communications, transportation, financial, and distribution networks.
ECONOMICS OF ELECTRONIC COMMERCE:
SELLING ONLINE IS USUALLY MORE EXPENSIVE ...
socioeconomic variables
factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community
soft sell ...
Socio/Economic Data
Refers to classifications of people or households which relate to 'class', income, occupation, etc.
Spamming ...
Socio-Economic Classification: SEC is the division of a total potential market into smaller groups based on sociological or cultural variables, such as social class, income, religion, nationality, beliefs, values or customs.
Economical
All businesses are affected by economical factors nationally and globally. Interest rate policy and fiscal policy will have to be set accordingly. Within the UK the climate of the economy dictates how consumer may behave within society.
Economic Factors of a Marketing Strategy
When you create a marketing plan, you are attempting to gain exposure for your company or product to increase revenue. Before you begin writing a marketing plan, there needs to be a comprehensive...
economic environment Part of the macroenvironment encompassing wealth, income, productivity, inflation, credit, employment, etc. which affect the agency/library's markets and opportunities.
The economic value of a brand can be determined by looking at what a company is able to charge for a product, over and above a generic alternative product, in its marketplace.
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When economic times get bad, it’s important to look for ways to diversify your business. International opportunities offer a good option.
Tough economic times needn't put a crimp in your marketing style. Weather the storm with a little creativity, and you'll be in prime position when customers' budgets come bouncing back.
[Ã-] Economic Classroom Experiments templates (1 pg)
[Ã-] Entrepreneurial businesses (1 pg)
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Political, Economic, Socio-cultural, Technological, Legal and Environmental - a framework for viewing the macro environment. See 'macro-environment' ...
Accounting Economics Finance Management
Marketing Operations Statistics Strategy ...
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Economics
General Glossary
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It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives. Advertising specialty A product imprinted with, or otherwise carrying, a logo or promotional message.
The economics of this service are not yet proven. Movies tie up phone lines for a long, potentially expensive time. Another storm warning: In tests conducted by TCI and U.S. West, customers bought only three or four movies per month.
Statistics denoting the personal and socioeconomic characteristics of a particular segment of the market. The statistics cover characterstics such as age, gender, income level, nationality, and religion.
Contributed by: MarcommWise Staff ...
PC Support Terms - A
Definitions of Economics Terms Beginning with the Letter P
PC Support Terms - I
Glossary of Kosher Terms - Definitions of Kosher Terms beginning with Lette...
Urologist - Definition of Urologist ...
Long Tail Theory
The economics of abundance. With Search Engine Marketing, it means you can make more by selling less with certain infrequently used keywords or keyphrases.
Demographics
Socio-economic characteristics pertaining to a geographic unit (city, postal codes, group of households, education, ethnicity, income level, etc.) ...
Demographics: Social and economic information about human populations including age, sex, income, education, type of residence, ownership of cars, etc.
short story: A brief piece of fiction that is more pointed and more economically detailed as to character, situation, and plot than a novel.
TARGET AUDIENCE - The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status.
Site Evaluation:
Assessing a geographical location by the demographic and economic characteristics that it contains as a process of determining whether the area yields a market that will cater to the offered good or service.
Distributor's Brand - a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production; also called a private brand or a house brand. See Manufacturer's Brand.
Lifetime Customer Value (LTCV) - statistical estimation of a consumer's lifetime economic value to a company.
Local advertising - Advertising only to a local area as opposed to regional or national advertising.
M ...
A Thousand Years of Nonlinear History - looks at economic, biological, and linguistic history
Manufacturing Consent - Noam Chomsky DVD and book about mainstream media bias toward business interests
Comparison of the major search algorithms ...
The reason impressions are counted for most advertisers is because it is an economical way to discover whether the advertisements are being looked at or not.
Demographics
Population or consumer statistics regarding socioeconomic factors such as age, income, sex, occupation, education, family size, etc.
Understanding buyer behavior is vital to B2B marketing. It is a process that involves considering outside factors, such as the economic climate; how customers have purchased in the past; and how they search for information on products and services.
Brand Valuation The process of identifying and measuring the economic benefit - brand value - that derives from brand ownership.
To call for a discussion of corporate branding at this point in our beleaguered economic times is to invite derision. I know that. I'm ready.
Large scale marketing factors outside of a company's control - these are normally broken down into political, economic, social and technological elements
Marcomms
See marketing communications ...
The process of estimating future demand by anticipating what buyers are likely to do under a given set of marketing conditions (e.g. economic confidence, disposal income, pricing levels)
Franchising ...
With complex and multifold individual production cycles to finally come up with a completed product it is often more economical to concentrate on the core business and not waste valuable resources and manpower in an effort to keep everything within ...
Metropolitan Statistical Area - Defined by the Office of Management and Budget. It has a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that nucleus.
The division of the market place into distinct subgroups or segments, each characterized by particular needs, preferences, demographics or socio-economic characteristics.
Marketing ...
Long-Tail Keywords - The phrase "The Long Tail (as a proper noun with capitalized letters)" was first coined by Chris Anderson in a 2004 Wired Magazine article to describe certain business and economic models such as Amazon.com or Netflix.
Throwaway " Cheaply printed ad or flyer used for mass distribution where the response is expected to be low. Most people will throw it away, so it must be economical.
Early majority - Those who adopt just before the ‘average’ person.
Late majority - Those who eventually adopt through economic necessity or social pressure.
Laggards - Those who are last to adopt a new product or service.
While it's not necessary to understand the economic forces driving this decreased effectiveness, it's important to keep this in mind as you could quickly find out that your ad campaign cost a fortune.
 See also: Market, Marketing, Product, Customer, Service
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