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Economies of Scale

Marketing & Web EconomicsEconomy

Economies of Scale - reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

 


economies of scale Cost advantages associated with large-scale production.
ecu A basket of EU currencies that serves as the unit of account for the EMS.
efficient market A market where prices reflect all available information.

economies of scale - A decline in cost with accumulated sales or production.

Economies of Scale: [econ] Economies of scale refers to the notion of increasing efficiencies of the production of goods as the number of goods being produced increases.

Diseconomies of Scale - see Economies of Scale.
Disjunctive Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternative brands; the idea that consumers, about to make a purchase, ...

Economies of scale e.g. the benefits associated with bulk purchasing.
The high or low cost of entry e.g. how much will it cost for the latest technology?
Ease of access to distribution channels e.g.

Firms that produce a global product can obtain economies of scale in manufacturing, and higher quantities produced also lead to a faster advancement along the experience curve.

groups of retailers formed by a wholesaler into a coordinated marketing system to achieve economies of scale and to lessen conflict
wholesaling
the activity of selling to buyers for resale or to further their own business operations ...

A strategy of producing goods at a lower cost than the competition. This usually requires the business to enjoy higher economies of scale or have some kind of productivity advantage
Cross-selling ...

Automation - as more advanced techniques and data channels are available and required for lifecycle type messaging, the economies of scale are challenging if the programs cannot be built and automated.

See also: Market, Customer, Consumer, Strategy, Marketing