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Cost Efficiency - Definition of Cost Efficiency ...
Efficiency
The relationship of media cost to audience delivery.
Equal Time ...
Efficiency:
The ability of the sample to truly represent a population.
Elasticity:
A measurement that explains the volume of the shift in a single variable as a response to movement of another variable.
Cost Efficiency
The relationship between a medium's(or a media schedule's) audience and the cost of using that medium (or media schedule)to reach a specific audience.
cost efficiency - A measure of media effectiveness based on a comparison of potential or actual audience and the cost for placement, usually expressed as cost-per-thousand households or persons.
Cost efficiency For a media schedule, refers to the relative balance of effectively meeting reach and frequency goals at the lowest price. Cost per inquiry The cost of getting one person to inquire about your product or service.
Call centers monitor closely the "abandonment rate" as a measure of their inefficiency. ACD Automatic Call Distributor. A complex machine used in modern call centers for incoming calls.
Usability Testing is the assessment of a product or service's effectiveness and efficiency as viewed by a specified group of users. It is customer-focused and based upon actual product/service trial.
Operationally excellent firms, which maintain a strong competitive advantage by maintaining exceptional efficiency, ...
The motive may be that the company wishes to create internal competition to promote efficiency, or to differentiate its offering to different market segments, or to get maximum mileage out of established brands that it has acquired.
Such a behavioral process will influence the efficiency and effectiveness of marketing planning. The nature of the marketing environment may also dictate the approach taken by the marketer when planning for marketing.
Productivity The efficiency with which a retail strategy is carried out.
Product Life Cycle Shows the expected behavior of a good or service over its life. The traditional cycle has four stages: introduction, growth, maturity, and decline.
a measure of the operating efficiency of a business, it indicates the "turn over" (that is, sales of the average level of stock held in inventory) in an operating period, also called the stock turnover rate
store atmosphere
see atmospherics ...
All the art of the multi-channel marketing consists in choosing the canal the most suited for an action (cost and efficiency), in kicking away synergies between canals in centralizing and in history the marketing data collected on all the canals.
The Taguchi Testing method shortens testing dramatically and improves the efficiency of testing.
[Test comes from Latin testum = earthen pot (in which metals could be melted so that the quality of the metal could be verified)] ...
Stockturn Rate - a measure of the operating efficiency of a business; it indicates the "turn over" (that is, sales of the average level of stock held in inventory) in an operating period.
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Most marketers agree that e-mail has excellent cost efficiency and on a cost per response basis, e-mail marketing is ranked number one. In the table below e-mail has twice the ROI impact as direct mail (14.2 vs.7.2): ...
In our example, hybrid cars would be a product form, since it satisfies the general need for personal motorized transportation and offers additional benefits in the form of fuel efficiency and environmental friendliness.
Sales Cycle
The time between the first contact with a client or customer and the sale. The sales cycle is a measure of the efficiency of the sales organization when compared within the industry vertical.
KEI is a statistical formulation that reveals the most effective keyword phrases and terms to use in optimize your web pages for. Efficiency can be many things.
Database Analysis: Interpreting information within the database to gain customer insight and improve marketing efficiency.
Automatic Call Distributor " Computerized means of queuing incoming calls and routing them to available agents to improve call center efficiency.
Self-serve advertising is often associated with text advertising and micro-advertising campaigns. These terms are not synonymous, but they do share a common goal; efficiency.
This can be done to compare different representations for equivalence, to count the number of distinct data structures (e.g., in combinatorics), to improve the efficiency of various algorithms by eliminating repeated calculations, ...
CTC is on of the most important Internet Marketing performance metrics used to evaluate online campaign ROI (Return on Investment) and represents an online campaign's efficiency of converting visitors to leads and/or customers.
Viral marketing techniques have the potential to start very small and grow to enormous proportions. This is an effective online marketing technique because of the speed and efficiency of Internet communication.
 See also: Market, Service, Marketing, Product, Customer
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