Email Marketing Glossary and Terms
Above-the-fold The top part of an email or web page that can be seen without scrolling. This is generally more desirable placement because of its visibility.
Email Marketing is the process of advancing a product or the brand through the email contact with future or present customers.
Feature of the better email marketing tools that allows each email to each subscriber to be personalised based on information for that subscriber.
Home I Email Marketing Software I SMS Marketing Software I Full Service Options I Email Lists I Resources I About I Reseller/Affiliate Programs I Newsletters ...
Contact XYZdirect for details of how to implement a forward to a friend Frequency Describes how often email marketing campaigns are sent out to any given list: daily, weekly, bi-weekly, monthly, bi-monthly, etc.
Email Marketing - Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
email marketing
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Email Marketing - The use of email communication to increase awareness, generate leads and build relationships with prospective and existing customers ...
Email Marketing: Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing.
Email marketing is the most effective of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer's most prolific touch point with the Internet, ...
An email marketing tool that allows the managing of email addresses (opt-ins and opt-outs) and the sending of emails.
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For someone involved in email marketing it is extremely important to keep himself out of such black lists.
Split testing can be applied to email marketing too. For example, the autoresponder Aweber allows you to split test email broadcasts.
A guide that provides you with the essential information you need to know in order to measure your email marketing activities.
Dynamic Content: The ability of an email marketing solution - either outsourced or in house - to deploy highly targeted messages to very numerous yet small customer segments based on business rules associated with its database.
An email marketing promotion that typically gives consumers an opportunity to "opt in" (taking action to be part of the promotion) or to "opt out" (taking action to not be part of the promotion).
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This is most commonly email marketing where a user gives a marketer permission to email them. This is usually done by the visitor choosing a digital product of great enough perceived value for the user to submit their email address in exchange.
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2.1 Search Engine Optimization
2.2 Email Marketing
2.3 Online Advertising
2.4 Online Newsletters
2.5 Media News Rooms
2.6 Note ...
Viral marketing - the type of marketing that facilitates and encourages people to forward an email marketing message to others
Visitor - an individual who views or visits a website; one who reads content on a website
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This article was first published in Marketing Magazine (December/January 2006), and is supplied courtesy of Marketing Magazine. To subscribe to Marketing, please call 1800 804 160 or email marketing@niche.com.au.
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A landing page is a web page to which people are directed from some off-site source, such as an online advertisement or email. A site's home page is usually one of many landing pages. The effectiveness of advertising and email marketing is ...
person submits their email address for the first opt-in then clicks a link in an email automatically from the list owner which is the second time they perform an opt-in action, hence the term Double Opt-in. Support of this feature in email marketing ...
Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
 See also: Market, Email, Marketing, Customer, Service
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