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Embedding

Marketing & Web EmbargoEmergency Goods

Embedding - a form of subliminal advertising; the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers.

 


Embedding one enclosure inside another before inserting it into an envelope.
Contributed by: MarcommWise Staff
News Release ...

The process of embedding unique identifiers into URLs contained in HTML content. These identifiers are recognized by Web servers on subsequent browser requests.

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Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

For instance, placing different text in javascript than what is in a noscript tag or embedding a redirect link in javascript without a noscript tag.

The most common are by using a unique web address (URL) for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant's software. Some programs also use cookies for tracking.

It includes Standard Generalized Markup Language (SGML - see hard copy dictionary) and Object Linking and Embedding Technology (OLE) controls called OCXes.

Tracking Method: The way a program tracks referred sales, leads or clicks. The most common is by unique Web address for each affiliate or by embedding an affiliate ID number into the link that is processed by the merchant's software.

If you have a database driven site or a site that creates unique sessions for each user, avoid embedding session IDs in URL's. Lastly, use 404 pages to redirect users (and spiders) to the root (index) page if a page or site URL becomes invalid.

See also: Market, Marketing, Advertising, Service, Image

Marketing & Web EmbargoEmergency Goods

 
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