Emotional Appeals in Advertising

Emotional Appeals in Advertising - advertising messages, usually based on imagery rather than information, ...

See Emotional Appeals in Advertising; Rational Appeals in Advertising. Feature Modification a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser; also called Functional Modification.

advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions, see emotional appeals in advertising
rational buying motives ...

See also: Cycle, Service, Product, Price, Appeal