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Encirclement Attack

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Encirclement Attack

a competitive strategy used by a strong challenger to attack the market leader; the market challenge ... more ...


Competitive Attack Strategies - options available for attacking a competitor; these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, ...

See also: See also: What is the meaning of Incentives, Cycle, Advertising, Variable, Tender?

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