Environmental analysis

Environmental analysis
The process of analyzing relevant factors from the macro, micro and internal marketing environments and identifying possible threats and opportunities
Experiential marketing ...

environmental analysis Gathering data regarding political, cultural, social, demographic, economic, legal, international and ecological forces , identifying trends affecting agency.

One of the fundamental steps that needs to be taken prior to beginning international marketing is the environmental analysis.

The document should include an environmental analysis, marketing mix strategies and any contingency plans should an organisation not reach their given objectives.

See also: Marketing, Point, Analysis, Consumer, Customer