Environmental Forecasting

Environmental Forecasting - attempting to predict the nature and intensity of the micro-environmental and macro-environmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.

Environmental Assessment - Environmental Forecasting attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its ...

See also: Cycle, Attribute, Variable, Tender, Proposition