Environmental Scanning - the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Environmental scanning: the collection and evaluation of data and information from the marketing environment that can influence the organisation's marketing strategies.
Scanning see Environmental Scanning. Scanner Systems electronic equipment which allows product bar codes to be read; the information recorded by the scanning devices is used in marketing decision making, including inventory control.
 See also: Cycle, Wants, Account, Prospect, Product Line
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