ESP

Emotional Selling Preposition (ESP)
The unique associations established by consumers with particular products.

ESP (See Encapsulating Security Payload.)

exit page The last Web page an individual user looks at on a given Web site. Common exit pages are often identified in the log file.

The advantage of contracting an ESP for your campaigns is that their mail servers have a higher delivery ratio than a standard company mail server.

Emotional Selling Proposition (ESP)
Marketing concept that seeks to create awareness and acceptance by invoking specific emotional attributes or feelings- e.g., sex appeal, nostalgia, etc.
Endorsement ...

See also: Marketing, Consumer, Price, Market, Offer